A Guide to Packaging Optimization

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      “True optimization is the revolutionary contribution of modern research to decision processes.”

      – George Dantzig

      Want to read later or share this information with your team? Download our Guide to Packaging Optimization.

      There are several aspects to examine when optimizing your packaging, including materials selection, packaging protection, cost and sustainability. This guide will give you an overview of all of these factors so that you can make the best choices for your business.


      Packaging Optimization Materials

      There are many factors to consider when choosing the best packaging material for your product.

      Levels of packaging. First of all, you’ll need to determine the packaging levels needed for your products including primary, secondary and tertiary. You may need packaging for all three levels, just two levels, or perhaps only one level. 

      Deciding on materials. After you determine the necessary levels, you can begin researching the most effective materials for packaging your products at each level. Asking the right questions is the best way to find the right solution.

      Questions to ask. Here’s a short list to get you started: 

      • What is the product form?
      • What are the product characteristics? 
      • What levels of protection are needed? 
      • How will the package be used?
      • Which materials are sustainable or recyclable? 
      • How much will it cost? 
      • How will it be transported?
      • How will the product be stored?

      Materials commonly used. Once you’ve answered these important questions, you’re ready to think about the pros and cons of using the various kinds of packaging materials available.

      List of materials. Here’s a list of packaging materials most often used:

      • chipboard
      • corrugated cardboard
      • paperboard and substrates
      • paper
      • plastic
      • aluminum

      Are you researching your options for packaging materials? We expand on each of the questions you should be asking and discuss the attributes of these materials in our article, Types of Packaging Materials.


      Packaging Optimization Costs

      The price of packaging is a significant expense for any business, regardless of the industry. Now, more than ever, it is essential to examine and study packaging optimization solutions that could potentially improve your packaging efficiencies and operational costs. Global supply, logistical bottlenecks, world events, and production line delays have made this evaluation and research more critical than ever.

      Fortunately, simply understanding the cost factors involved can help you make the most cost-efficient choices. These are the core factors that impact the price of packaging:

      1. Materials

      2. Labor

      3. Shipping

      4. Warehousing

      5. Fulfillment

      Are you researching how to reduce your packaging costs? We discuss these cost factors more in depth in our article, The Real Price of Packaging.


      Packaging Optimization Protective Packaging

      The only way to ensure that your products arrive safely at their destination is to be proactive with your packaging protection, choose suitable materials and find the appropriate provider.

      What is Protective Packaging? Protective packaging is any type of packaging that is designed to protect, support, stabilize, and insulate products from damage or deterioration throughout the entire supply chain, but especially during shipping and transport.  In some situations, protective packaging can be used as a primary packaging component, but these are the more common applications for secondary packaging.

      Types of protective packaging:

      • bubble wrap
      • air pillows/air bags
      • corrugated wrap
      • molded wrap
      • styrofoam peanuts
      • corner blocks
      • angle/edge boards
      • packaging inserts
      • void fillers

      Factors in choosing the best protection. There are numerous factors to weigh when deciding what type of protective packaging to use. Not sure if your product needs protective packaging? Here are some considerations that may help you make this determination:

      • the product’s fragility
      • the product’s weight
      • the product’s size/dimensions
      • the product’s edges and corners
      • the quantity of products per package
      • the shipping method
      • the excess space in your current packaging solution
      • the product’s value
      • the product’s various and ultimate destinations
      • the customer experience you want to provide
      • the sustainability goals of your company

      Do you need to evaluate your packaging protection? For a closer look at how to choose the right protection, check out our article, Protective Packaging: Avoid Damaged Goods and Customer Returns.


      Packaging Optimization Sustainability

      A guide on packaging optimization wouldn’t be complete without examining the sustainability of your packaging choices.

      The need for sustainability. As climate change becomes more severe and resources dwindle, more companies are forced to the forefront of environmentalism, and the need for sustainable packaging multiplies. According to new research by Greenpeace, only 5% of the mountains of plastic waste generated by US households last year was recycled (you can download the report here), and waste packaging from the newly legalized marijuana industry is adding to the current crisis of plastic waste. Companies must start to think outside of their comfort zone in order to meet the challenges of today’s rapidly changing global environment, gradually transitioning into a circular economic model.

      Many consumers are avoiding companies that are not seeking alternative packaging solutions, such as paper or cardboard. This is the reality.

      How is sustainable packaging defined? The sustainable packaging definition generically covers any type of packaging that implies a lower environmental impact. The following variables can be used to analyze sustainable packaging methods:

      • Sustainability 
      • Performance 
      • Sortability
      • Cost

      The Sustainable Packaging Coalition (SPC) has identified eight factors that make up a sustainable package:

      1. Beneficial, safe, and healthy for individuals and communities throughout its lifecycle
      2. Able to meet market criteria for performance and cost
      3. Sourced, manufactured, transported, and recycled using renewable energy
      4. Able to maximize the use of renewable or recycled source materials
      5. Manufactured using clean production technologies and best practices
      6. Made from materials healthy in all probable end-of-life scenarios
      7. Physically designed to optimize materials and energy
      8. Effectively recovered and utilized in biological and/or industrial cradle-to-cradle cycles

      Sustainable packaging materials. There are various sustainable packaging materials available today, each with different benefits and drawbacks. Some commonly used sustainable packaging materials include paper and cardboard, which can be recycled 5-7 times, organic fabrics, and biomaterials.

      Sustainable packaging techniques. Businesses can reduce the amount of material and resources used, as well as save money in the long term, by using sustainable packaging methods. Some of the most popular sustainable packaging techniques include:

      • Bundling
      • Moving more with less
      • Increasing density 
      • Utilizing fewer materials and resources

      Advantages of using sustainable packaging. There are many advantages to using sustainable packaging, including:

      1. Cost-effectiveness
      2. Minimizing your carbon footprint
      3. Supporting your branding efforts

      Want to dive deeper into sustainable packaging? Learn more about the drivers and future of sustainable packaging in our article, Sustainable Packaging Solutions.

      Infographic. See our infographic illustrating the SPC’s 8 criteria for Sustainable Packaging, What is Sustainable Packaging? [Infographic].


      Improve packaging line efficiency

      Improving your packaging line efficiency can involve either making improvements to what you already have in place, and/or upgrading your operation with more advanced equipment or automation. In either case, you’ll want to evaluate things like floor space, downtime, throughput, packaging materials, waste, and employee training.

      Some benefits of an optimized packaging line include improved efficiency, quality control, safety and customer satisfaction.

      • Productivity:  The benefits of increased efficiency are clear. Not only does it keep things on schedule, but it also reduces labor costs associated with overtime, absenteeism, and turnover.
      • Quality:  A streamlined process leads to better quality control as employees can focus more on quality and less on their physical environment.
      • Safety: Optimal production speeds create a safer work environment by allowing employees more time to react to potentially dangerous situations.
      • Customer Satisfaction: Reducing lead times can have a positive impact on customer satisfaction by helping to ensure that they receive ordered products in a timely manner. This, in turn, can lead to increased brand loyalty and repeat purchases.

      Interested in making your packaging line more efficient? We’ve got some tips for you in our article, Improve Packaging Line Efficiency.