The ITB Insider

The packaging sector is experiencing a dynamic period marked by both innovation and significant transformation. This month’s update explores key trends that will undoubtedly influence the future of the industry. We’ll delve into the strategies of major e-commerce players driving sustainability, as well as the impact of mega-mergers reshaping the competitive landscape.

Amazon Cuts Plastic With Paper Filler Switch

The e-commerce leader, Amazon, is making significant strides towards sustainable packaging. They’ve replaced nearly 95% of plastic air pillows in North American deliveries with paper-based alternatives, aiming for complete removal by year-end. This shift is projected to eliminate an estimated 15 billion plastic pillows annually, significantly reducing waste.

“We are working towards full removal in North America by year-end and will continue to innovate, test, and scale in order to prioritize curbside recyclable materials,” stated Pat Lindner, VP of Mechatronics and Sustainable Packaging, in Amazon’s announcement.

This move follows the success story of a pilot program at an Ohio Amazon fulfillment center last October, where plastic packaging was entirely eliminated. Building on this success, Amazon is implementing the paper filler solution on a large scale. They are collaborating with suppliers to ensure this paper filler is made from 100% recycled content, and the good news for consumers is that it’s also curbside recyclable.

Expect to see the change reflected in your upcoming Prime Day packages – most will arrive free of plastic air pillows. This initiative highlights Amazon’s commitment to a sustainable future and builds upon their previous efforts. In 2015, the company launched the Ships in Product Packaging program, an initiative designed to reduce the use of Amazon’s signature brown box. This program allows for qualified products to ship in their original packaging, further minimizing overall packaging waste.

 Amazon’s paper filler shift solidifies their role as a leader in sustainable e-commerce packaging. This initiative sets a strong example for the industry, promoting innovation and environmental responsibility.

WestRock & Smurfit kappa Merger

ITB Packaging cold chain inserts feature a strategically placed central cell specifically designed to accommodate ice packs or dry ice. This configuration ensures uniform temperature distribution, safeguarding the integrity of your temperature-sensitive products, particularly meats and refrigerated items, throughout transit.

Beyond temperature control, ITB’s cold chain inserts prioritize a premium customer experience.  The inserts promote organized product presentation within the packaging, fostering a positive unboxing experience for your valued clients.

ITB offers purchasing flexibility. You can purchase these inserts individually or opt for a comprehensive cold chain packaging solution.