By 2050 experts have predicted that there will be about 937 million tons of plastic in the ocean and only 895 million tons of fish. Not only is plastic devastating to the environment, but the economy is suffering as well. A massive 95% of plastic packaging does not get recycled each year, equating to an annual loss of $80 to $120 billion! Those two statistics alone are reasons to establish new and more sustainable ways of packaging merchandise.
An empirical study, conducted in 2020 by Toluna, showed a positive correlation between sustainable packaging and consumer preferences. Due to the catastrophic effect that plastic packaging has on our planet, many consumers are actively avoiding companies that are not diligently seeking alternative packaging solutions, such as paper or cardboard.
- 48% of people avoid companies that are not actively trying to reduce their plastic packaging use.
- 57% of people think paper and cardboard are the easiest materials to recycle.
- 73% of people prefer their online packages to be delivered in fitted packaging based on the products size.
- 46% of people said they are more likely to buy from retailers that don’t use plastic packaging.
- 70% of people are actively taking steps to reduce their use of plastic packaging.
- 66% pf people prefer online packaging to be delivered in paper packaging vs plastic.
- 44% of people are willing to spend more on a product if the manufacturer uses sustainable packaging.
Qureshi, Waqas. “Study Finds Strong Support for Paper Packaging from European Consumers.” Packaging News, 8 June 2020, www.packagingnews.co.uk/news/environment/recycling/study-finds-strong-support-paper-packaging-european-consumers-08-06-2020